5 Tips Entrepreneurs Need to Know for Digital Marketing

Two people designing a startup's website

The best way to grow your new startup business is to create and follow a solid digital marketing plan. We know that growing your startup is a significant undertaking and can be extremely challenging, especially without the right strategies.

We’ll cover five tips that every startup can use to create a better digital marketing strategy designed for growth.

Related: Best Startup Business Tips

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1. Build Your Brand and Website

The first step in your startup’s digital marketing strategy should be building your brand and establishing your web presence. Branding is crucial for any business—follow these tips to get started:

  • Pay attention to your homepage. When potential customer lands on your website, they should immediately see what you do, who you are, and how you can help them. While you can mention your goals, mission statement, and achievements, the most important thing is to explain how you can solve their problem.
  • Make it fast and mobile-friendly. No one will wait around more than a few seconds for your website to load. And because the majority of your visitors will likely be on their mobile devices, it’s essential that your UI is optimized for smartphones, tablets, etc. 

2. Raise Brand Awareness With Social Media

Once your website is all set, you’ll want to start securing your social media presence. Social media marketing can bring many benefits to startups, with one of the most important being brand awareness. It’s one of the most effective digital marketing tips we can give you to help spread the word about your products, services, and brand.

  • Start with Facebook. While different platforms are important for your startup, every business should be on Facebook, and it’s one of the easiest social media sites in the beginning. However, you might need to allocate some of your startup’s budget to gain an initial following—growing your Facebook page organically from the start is time-consuming and difficult while getting your startup off the ground.
  • Keep your profile active. You can’t set it and forget it when it comes to your startup’s social media pages. Keep your content fresh, and up-to-date, and don’t make it too promotional. Users don’t care as much about your achievements as they do about how your product or service can benefit them. Anyone that finds your brand is likely to visit your Facebook profile—you don’t want it to look abandoned.

3. Create a Solid Content Strategy

You can’t talk about tips startups need to know for digital marketing without mentioning how important content is. Content marketing means creating, publishing, and promoting everything from blog posts and whitepapers to YouTube videos and podcasts. With the right strategy, you’ll have the content you need to use on your website, social media profiles, and more.

Related: How to Crowdfund Your Startup

  • Create content your audience wants. First, you need to determine what content your current and potential customers will find most useful. Would they rather read informational articles, watch tutorial videos, listen to in-depth reviews, or something else? You need to dig deep to find what content will both promote your brand and help your users.
Creating a blog post in WordPress

  • Create your content the right way. Perform keyword research to find the most relevant search terms and topics for your startup. Then, create content that is interesting, unique, and evergreen, and use real data to back up your claims. You also need to optimize your content not only for search engines but for readability and ease of use as well. After creating your content, you can promote it on your startup’s social media profiles.

1. Don’t Ignore Email Marketing

By now, you’ll have built a great website, gained a following on social media, and started to create content to share. The next step is to really start thinking about sales, which is where email marketing comes into play. The goal is to create a community of people that genuinely want to learn about your products, services, and brand. When you get people to voluntarily sign up for your email list, they are more likely to become a customer in the future.

  • Isn’t it the same as marketing on social media? Not quite—with email marketing, you can use your list of users any way you want. For example, you can segment your subscribers in various ways to provide them with a more unique and personalized experience than you would be able to on social media.
  • Start early. As your startup continues to grow, you’ll start spending more on advertising and content marketing. So, you don’t want to miss out or lose any opportunities to collect and engage with the valuable leads you can get through email marketing. 

2. Invest in SEO

We’ve covered a lot of information so far, but our list of tips that startups need to know for digital marketing is still missing one essential strategy: SEO. Search engine optimization (SEO) is a way to get your content and website to show up higher when someone searches for keywords words relevant to your brand. While there are many different SEO strategies that startups can use, let’s start with the two that every business needs to think about:

  • Technical SEO: We won’t go into all of the details here, but technical SEO refers to your website’s infrastructure, including how fast it loads, if it’s mobile-friendly, your URL, navigation, site structure, pagination, etc.
  • On-page SEO: On the other hand, on-page SEO is a little easier to understand. It includes writing optimized page titles and meta descriptions for each page of your website, structuring your posts to be reader-friendly, and using the right keywords in your content. Mastering on-page SEO isn’t easy, but it will help get your content to more people.
A startup's product roadmap

Digital Marketing for Startups: It Takes Time

Being successful in your digital marketing efforts isn’t easy, but it’s extremely important for the growth of your startup. Mastering these five tips will take a lot of time and effort, but we promise it will be worth it.

Related: How Startups Can Qualify for the R&D Credit

So, start building a user-friendly website, get on social media, share your unique content, sign up users for your email list, and don’t forget about SEO, and your startup’s digital marketing strategy will be on its way to success.

Is R&D part of your startup’s business processes? Learn how we can help you get the most out of the R&D tax credit at TaxRobot.

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